Kärcher launched it’s new Kärcher Center earlier this month in Varaždin, which is their first specialised shop in the northern Croatia!
This family-owned global leader in cleaning technology is famous for it’s wide range of quality pressure washers, steam cleanes, window vacs and more. But Kärcher is more than home-cleaning brand, because Kärcher’s professional line offers variety of products for indoor and outdoor cleaning and maintenance of large areas.
We organized an out-of-home campaign consisted of two phases: teaser and reveal after the shop launch. As an addition to the reveal phase, we planned advertising in regional media with strong integration with the media’s program, e.g. a prize game in cooperation with Radio kaj.
To have a unique radio jingles, we recorded people from Varaždin saying the billboard headlines in their local dialect – which then became the recognizable introduction to Kärcher’s radio jingles in the northern Croatia. Billboard’s headlines were:
- How do you say – sauger or usisavač [two synonyms]
- You say – Kärcher!
More on the Kärcher’s offer can be found at www.kaercher.com.