{"id":2064,"date":"2021-12-19T21:39:22","date_gmt":"2021-12-19T21:39:22","guid":{"rendered":"https:\/\/centering.hr\/?p=2064"},"modified":"2021-12-31T11:06:12","modified_gmt":"2021-12-31T11:06:12","slug":"new-karcher-store-in-varazdin","status":"publish","type":"post","link":"https:\/\/centering.hr\/hr\/2021\/12\/19\/new-karcher-store-in-varazdin\/","title":{"rendered":"Nova K\u00e4rcher trgovina u Vara\u017edinu"},"content":{"rendered":"

K\u00e4rcher launched it’s new K\u00e4rcher Center earlier this month in Vara\u017edin, which is their first specialised shop in the northern Croatia!<\/p>\n

This family-owned global leader in cleaning technology is famous for it’s wide range of quality pressure washers, steam cleanes, window vacs and more. But K\u00e4rcher is more than home-cleaning brand, because K\u00e4rcher’s professional line offers variety of products for indoor and outdoor cleaning and maintenance of large areas.<\/p>\n

We organized an out-of-home campaign consisted of two phases: teaser and reveal after the shop launch. As an addition to the reveal phase, we planned advertising in regional media with strong integration with the media’s program, e.g. a prize game in cooperation with Radio kaj.<\/p>\n

To have a unique radio jingles, we recorded people from Vara\u017edin saying the billboard headlines in their local dialect – which then became the recognizable introduction to K\u00e4rcher’s radio jingles in the northern Croatia. Billboard’s headlines were:<\/p>\n

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  1. How do you say – sauger<\/em> or usisava\u010d<\/em> [two synonyms]<\/li>\n
  2. You say – K\u00e4rcher!<\/li>\n<\/ol>\n

    More on the K\u00e4rcher’s offer can be found at www.kaercher.com<\/a>.<\/p>\n