Westgate Shopping City, the largest shopping centre in ADRIA region, launched its furniture and home decorations cluster.
As a part of the promotion, we came with the PR campaign along the Croatian local and regional elections.
We picked political campaigns of the 5 most perspective candidates in Zagreb, and changed slogans just a bit so they could fit as a slogan of the interior cluster, e.g.
HDZ – Now it’s important -> Now it’s important to redecorate kitchen.
SDP – We will remodel Zagreb, not the slogan -> We will remodel bedroom, not the slogan.
Možemo – It’s time for a real change -> It’s time for a real change. Lounge chair, I’m replacing (changing) you.
These headlines were put on 10 real locations in Zagreb, but we also made a mock-up of billboard positions and posted them on several social media pages. And the thing just exploded. 🙂
Our ‘political campaign’ attracted attention from most important media in Croatia, including the largest and the most read news site Index (it’s here). And in the night of elections, national tv HRT aired our billboards as one of the highlights in the campaign.