{"id":2068,"date":"2021-12-19T22:00:53","date_gmt":"2021-12-19T22:00:53","guid":{"rendered":"https:\/\/centering.hr\/?p=2068"},"modified":"2021-12-19T22:01:27","modified_gmt":"2021-12-19T22:01:27","slug":"our-campaign-was-on-national-tv","status":"publish","type":"post","link":"http:\/\/centering.hr\/hr\/2021\/12\/19\/our-campaign-was-on-national-tv\/","title":{"rendered":"Na\u0161a kampanja je bila na nacionalnoj TV"},"content":{"rendered":"

Westgate shopping City, najve\u0107i trgova\u010dki centar u ADRIA regiji, pokrenuo je svoj klaster namje\u0161taja i dekoracija za dom.<\/p>\n

U promotivne svrhe smo osmislili PR kampanju koja se nadovezala na lokalne i nacionalne politi\u010dke kampanje.<\/p>\n

Odabrali smo politi\u010dke kampanje 5 najperspektivnijih kandidata u Zagrebu, i samo malo promijenili slogane kako bi se\u00a0uklopili<\/em> u slogan klastera namje\u0161taja, npr.<\/p>\n

 <\/p>\n

HDZ \u2013 sad je bitno \u2013 > Sad je bitno obnoviti kuhinju.<\/p>\n

SDP \u2013 mijenjat \u0107emo Zagreb, a ne slogan - > Mijenjat \u0107emo spava\u0107u sobu, a ne slogan.<\/p>\n

Mo\u017eemo \u2013 Vrijeme je za pravu promjenu - > Vrijeme je za pravu promjenu.Foteljo,<\/em>mijenjam te<\/p>\n

 <\/p>\n

Slogani su postavljeni na 10 lokacija u Zagrebu te smo tako\u0111er iz \u0161ale objavili slike billboarda i na nekim od dru\u0161tvenih mre\u017ea \u0161to je rezultiralo lavinom reakcija.<\/p>\n

Na\u0161a \u201epoliti\u010dka kampanja\u201d privukla je pozornost najva\u017enijih medija u Hrvatskoj, uklju\u010duju\u0107i najve\u0107i i naj\u010ditaniji informativni portal \u201eIndex\u201c (ovdje)<\/a>U no\u0107i izbora, nacionalna televizija HRT emitirala je na\u0161e plakate kao jedne od najistaknutijih u kampanji.<\/p>","protected":false},"excerpt":{"rendered":"

Westgate Shopping City, the largest shopping centre in ADRIA region, launched its furniture and home decorations cluster. As a part of the promotion, we came with the PR campaign along the Croatian local and regional elections. We picked political campaigns of the 5 most perspective candidates in Zagreb, and changed slogans just a\u00a0bit so they […]<\/p>\n","protected":false},"author":1,"featured_media":2069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[11,9,10,8],"class_list":["post-2068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-guerilla-marketing","tag-politika","tag-pr","tag-westgate"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":4}},"yoast_head":"\nOur campaign was on national TV! - Centering<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/centering.hr\/hr\/2021\/12\/19\/our-campaign-was-on-national-tv\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our campaign was on national TV! - Centering\" \/>\n<meta property=\"og:description\" content=\"Westgate Shopping City, the largest shopping centre in ADRIA region, launched its furniture and home decorations cluster. 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