{ "id": 2068, "date": "2021-12-19T22:00:53", "date_gmt": "2021-12-19T22:00:53", "guid": { "rendered": "https:\/\/centering.hr\/?p=2068" }, "modified": "2021-12-19T22:01:27", "modified_gmt": "2021-12-19T22:01:27", "slug": "our-campaign-was-on-national-tv", "status": "publish", "type": "post", "link": "http:\/\/centering.hr\/en\/2021\/12\/19\/our-campaign-was-on-national-tv\/", "title": { "rendered": "Our campaign was on national TV!" }, "content": { "rendered": "

Westgate Shopping City, the largest shopping centre in ADRIA region, launched its furniture and home decorations cluster.<\/p>\n

As a part of the promotion, we came with the PR campaign along the Croatian local and regional elections.<\/p>\n

We picked political campaigns of the 5 most perspective candidates in Zagreb, and changed slogans just a\u00a0bit<\/em> so they could fit as a slogan of the interior cluster, e.g.<\/p>\n

 <\/p>\n

HDZ – Now it’s important -> Now it’s important to redecorate kitchen.<\/p>\n

SDP – We will remodel Zagreb, not the slogan -> We will remodel bedroom, not the slogan.<\/p>\n

Mo\u017eemo – It’s time for a real change -> It’s time for a real change. Lounge chair, I’m replacing (changing<\/em>) you.<\/p>\n

 <\/p>\n

These headlines were put on 10 real locations in Zagreb, but we also made a mock-up of billboard positions and posted them on several social media pages. And the thing just exploded. \ud83d\ude42<\/p>\n

Our ‘political campaign’ attracted attention from most important media in Croatia, including the largest and the most read news site Index (it’s here<\/a>). And in the night of elections, national tv HRT aired our billboards as one of the highlights in the campaign.<\/p>", "protected": false }, "excerpt": { "rendered": "

Westgate Shopping City, the largest shopping centre in ADRIA region, launched its furniture and home decorations cluster. As a part of the promotion, we came with the PR campaign along the Croatian local and regional elections. 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